Gift interview with Jeanette Dyson, MD of CopyWrite

For our first “gift interview”, we speak to Jeanette Dyson – Managing Director of Copywrite. Perfect to pick up tips and ideas to help you find the perfect gift.
What is the best gift you have ever received?

The first Christmas that we were together my husband gave me what I thought was an empty box wrapped up. However, there was a note inside saying ‘book time off work for 24 and 25 February’. I had no idea where he was planning to take me and it wasn’t until we arrived at Manchester Airport that he told me we were flying to Paris for the weekend. It was a fantastic gift – exciting and romantic.

However, 12 years later – having been married for the last 8 and now with 2 children in tow – I’m still waiting for a repeat of this romantic gesture. He just doesn’t seem to take the hint these days!

Who is the most difficult person you have to buy for?

I always find buying presents for the men in my life really difficult. Trying to find gifts that are unusual but will also be appreciated isn’t easy.

Usually I can find something for my husband and my Dad, but my brother is an absolute nightmare. He’s a professional footballer and just about has everything he needs. My gift budget doesn’t stretch to the designer clothes he wears and he’s not really into gadgets or electronics. I usually end up buying something really boring like toiletries or asking for a list of ideas from my sister-in-law.

Do you enjoy buying gifts?

Yes and no.

If I have plenty of time and plenty of ideas I love browsing the stores and coming out with lots of gifts. However, there’s nothing worse than racing around the shops when you’re running out of time and can’t find anything to buy in your price range. This is when I usually find myself buying really poor presents that will end up gathering dust in somebody’s cupboard somewhere.

When I’m short of time I much prefer to shop online – you don’t end up with aching feet at the end of the day!

What is your top gift buying tip?

When you come up with an idea for the perfect gift for a friend or relative, write the idea down or buy it there and then. You’ll find that you’re much more organised when it comes to Christmas or birthdays.

I have to admit that I’m terrible at taking my own advice, though. The number of times I think of a great gift for someone, but by the time their birthday or Christmas comes around I’ve completely forgotten what it was and end up struggling for ideas again.

Biography

Offering copywriting services and Public Relations (PR) consultancy services CopyWrite was established in 2001 by Jeanette Dyson.

Working with business to business and business to consumer organisations, CopyWrite supplies words and text for brochures, websites, newsletters… in fact anything that demands professionally written words that sell, inform, entertain or educate.

With a background in PR , Jeanette is one of those strange people who actually enjoys hiding away in a room with a computer and just writing.

There’s a bit more to the work than just sitting and writing. Liaising with journalists, working out communication strategies and working on the right messages are all part of my daily working life. But I have to admit, I do enjoy having a few hours spare to do nothing but write. It can be quite therapeutic,” said Jeanette.

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